IS YOUR PRACTICE READY FOR HIGH-END MARKETING SERVICES?

Investing in high-end marketing services can seem like a tempting solution to attract new clients and increase revenue, but it’s a waste of money if your practice isn’t ready for it.

It’s crucial to make sure you have a solid foundation before investing in premium marketing strategies. Our aim is to help guide you through the process of building that foundation so that when you are ready to take the leap, you’ll see the results you expect.

That’s why we only work with practices that are ready to take a big leap and are at the point where high-end marketing services would help take them to the next level. Our goal is to give you the tools and advice you need to get to that point as quickly as possible, so you can make the most of your marketing budget and see a real return on investment. We’re committed to helping your practice succeed, and we’re here to support you every step of the way.

Often, small practices can benefit from focusing on simple, cost-effective strategies to build their brand, reputation, and client base. That’s where this checklist comes in…

THE GOAL:

Establish a strong foundation to prepare your practice to make the most of high-end marketing services when the time is right. Follow these steps to build your brand, attract new patients, and position your practice for growth, without wasting money!

RAMP YOUR SOCIAL MEDIA PRESENCE

Optimize your social media profiles: Make sure your social media profiles are fully optimized with relevant information, high-quality images, and consistent branding.

• Complete your profile information: Make sure your profile information is complete, accurate, and up-to-date. This includes your business name, address, phone number, website, hours of operation, and a brief description of your services.
• Choose a profile picture and cover photo: Your profile picture and cover photo are the first things customers see when they visit your Facebook page, so choose high-quality images that accurately represent your brand.
• Add a call-to-action button: Facebook allows you to add a call-to-action button to your page, such as “Book Now” or “Contact Us.” Choose a button that is relevant to your business and leads customers to take the desired action.
• Post engaging content regularly: Post engaging content on your Facebook page regularly, such as before-and-after photos of your procedures, tips/tricks, educational info, and behind-the-scenes glimpses of your practice. Use a mix of photos, videos, and text posts to keep your content varied and interesting.
• Use keywords and hashtags: Use relevant keywords and hashtags in your posts to increase their visibility and reach new audiences.
• Respond promptly to messages and comments: Respond promptly to messages and comments on your Facebook page to show customers that you value their business and are available to address any questions or concerns.
• Encourage customers to leave reviews: Encourage your customers to leave reviews on your Facebook page. Positive reviews can help build your credibility and attract new customers.

Remember, social media is a powerful tool for building relationships with your customers and showcasing the unique value you offer. By regularly engaging with your audience and sharing compelling content, you can strengthen your brand and drive more business to your medspa.

POST HIGH-QUALITY CONTENT THAT IS INFORMATIVE AND ENGAGING REGULARLY.

And for most people, this means, POSTING ONCE PER DAY! Yes, this is a lot, but if you want to grow as fast as possible, be consistent.

• A hack we like to use when creating content is to focus on one of the following variables: To entertain, educate or demonstrate. It doesn’t matter which variable you choose because they all help you create value for your followers. A few examples of content types are before-and-after photos of your procedures, tips/tricks, and behind-the-scenes glimpses of your practice.
• Use hashtags: Use relevant hashtags on your posts to increase their visibility and reach new audiences. How to find great hashtags? Look at other medspas in your local area and visit their social media profiles and see which hashtags they are using. What is the engagement like? How do people interact with each hashtag? Take notes and incorporate these into your content marketing. We recommend using 3-5 social hashtags. Choose a few hashtags that have a larger following and 2-3 that are more specific to your niche.
• Engage with your followers: Respond promptly to comments and direct messages, and engage with your followers by liking and commenting on their posts. This means that you should actively check your messages, comments and likes daily. The more you respond and interact with your followers, the better your chances they’ll interact with you in return.
• Host contests and giveaways: Host contests and giveaways on your social media channels to increase engagement and attract new followers.

RAMP UP YOUR LOCAL AREA LISTINGS

Optimize your listings in other areas people are likely to find you. Examples are YELP, Google my business, LinkedIn, and Alignable.

• The more areas you optimize, the better your chances of finding new customers. You never know where people will find you. You have to assume they will find you in various places so it makes sense to make sure your profiles include the following:
• What you do, why the service is awesome for them, and what they’ll miss out on by not using your service
• Your website link
• CLEAR instructions with the link for how to book an appointment with you.

OPTIMIZE YOUR WEBSITE

7-SECOND CAVEMAN TEST: In short, when someone visits the home page of your website, they should instantly be able to figure out what you do, why it’s awesome for the person viewing your site, and what they’ll miss out on if they DO NOT buy what you’re offering or do business with you.

The 7-second caveman test on a website refers to the idea that a visitor to a website will make a quick decision about whether to stay on the site or leave within the first 7 seconds of arriving. This is based on the idea that humans evolved to make quick decisions about whether a situation is safe or dangerous, and that this instinct still plays a role in our online behavior. Therefore, it is important to make a strong first impression and communicate the most important information clearly and quickly on a website in order to keep visitors engaged.

• Optimize your website for mobile. Does the page load within a few seconds? Or does it take longer than that? A good resource you can use to check the site speed of your site is: https://pagespeed.web.dev/
• Plug in your website pages and you’ll get more information on which areas need to be improved upon.

Is it easy for patients to book an appointment with you? Can patients easily book an appointment online with you? Or do they have to call your practice? If they have to call you, you might be missing an opportunity. Offer online booking so it’s as easy as humanly possible for clients to do business with you.

• Include easy-to-use lead capture forms. This is where the customer will enter their information before booking an appointment with you or contacting you about your service.
• Things to include are first and last name, phone number, and email. You only need to ask for these 3 things and nothing more. This is the sweet spot. If you ask more questions, it creates more steps and creates more friction. Remember, make it easy for them and you’ll reach success faster.
• Offer free consultations: Offer free consultations to potential clients to increase the likelihood of them converting to paying customers. Now we aren’t telling you to do business for free. But we are telling you to advertise FREE Consults. Why? This removes the barrier for your new clients and removes any perceived risk they may have before booking an appointment with you.

• How many steps does it take for them to book an online appointment with you?
• Is it easy for your clients to find the service they are looking for and select the right provider promptly and accurately?
• Do you include text to accurately describe what each service is and how it can help your clients achieve XYZ results? List the benefits, not the features.

Wording on your website: What’s in it for me?

By phrasing your website content in a patient-centered way, you can communicate your value to potential patients and make them more likely to choose your practice. So take a step back and evaluate your website content from the patient’s perspective. Are you clearly communicating how your services can improve their lives? If not, it might be time to make some changes.

BEEF UP YOUR SERVICE OFFERING

Optimize your treatment offering and make sure you’re including the solutions your patients want NOT the services you THINK they want. Offer services that are in high demand to increase your revenue streams.

Do your own research and find the most popular services and include them in your treatment plans.

Some of the top Medspa treatments that are currently the most popular among patients in the United States and are likely to return the highest ROI for medspa businesses are:

• Botox and dermal fillers
• Laser hair removal
• Body sculpting
• Chemical peels
• Microneedling

Increase your prices

Consider increasing your prices to reflect the value of your services. 

Most Med Spas do NOT charge enough for their services.

• Cross-sell and upsell your services to existing clients to increase their lifetime value.
• Use email marketing: Use email marketing to keep your clients informed about new services, special offers, and upcoming promotions.

Other ideas you can use to add more value for patients:

• Bundle your services into packages to encourage clients to book multiple treatments at once.
• Offer memberships or subscriptions: Offer memberships or subscriptions that provide discounted rates for clients who book multiple treatments.
• Implement a loyalty program: Implement a loyalty program that rewards clients for their repeat business.

By implementing these actionable steps and following this checklist, you can achieve the goal of Increasing your monthly revenue by at least $10k. Follow the checklist and start implementing each step.

There’s a lot of information in this guide. This action plan could include countless more pages if we wanted to keep breaking it down in detail. That isn’t the goal. In fact, the goal is to give you a starting point for your business and provide you with clarity and understanding of what is needed to get you to the next page of growth we are talking about.
If you are unsure about something or need more information about it, we encourage you to do more research. Here are a few other areas you can find resources to help you on your journey to grow your Medspa.

✅ Join our private Facebook group called, “7-Figure Medpsa Secrets.” (It’s FREE!)
✅ Get Our e-book which includes over 60 pages showing you exactly what to do to get more patients and grow your practice. (This is also FREE!)🤩
✅ Our website
✅ Our Blog
✅ Our Instagram page
✅ Our Facebook page
✅ You can also text us and ask us questions too.

And finally, remember…It’s 2023. You have almost limitless access to the most extensive library ever created in human history and it’s FREE. And now we have artificial inteligence to do it for you!

• You can use Google to search for more articles on building your business as well as YouTube’s vast library of awesome content.
• Here are also some paid sources to start using:
• Udemy. This is a website that includes various online courses that start at only $10 bucks each!

So how long should this take you? That depends on your amount of resources and the level of your drive.

How much time do you have to invest in this? How consistently are you planning to be implementing these action steps?

Do you have a staff or is it just you operating by yourself? These are important questions to ask yourself.

Want to get there as fast as possible? Follow these tips:

• Use the resources available to you and put as much time into this as you can.
• Be consistent. Make sure you follow this plan every single day, even on the weekends. This is where the question, “How badly do you want it?” Comes into play. If you want success bad enough, you’ll do what it takes to get there.
• If you’re able to hire a virtual assistant, do it! Divide the workload and conquer everything faster!
• Instead of thinking ‘how can I get this done?” Think in terms of “How can THIS get done?”

Hope this helps! We can’t wait until you get to the next stage of your business! When you do, we hope you’ll reach out to us so we can add some rocket fuel to your business and help you continue to grow even further so you’re dominating your local market!

When you’re ready, book a call with us here. We will be waiting 😎